RetailTRAK™ November 2011 - Cycling Retail Sales

CYCLING RETAIL MARKET OVERVIEW: November 2011 

November IBD Sales Summary

All merchandise sales totaled $136M at IBD retail this month, up 6% over November 2010. Similar to last month, November dollar gains came despite a 2% dip in units as average retail-selling price increased 7%. Bicycle sales jumped 13% compared to November 2010 on a combined 7% bump in units sold and 6% increase in average retail selling price.

Road bikes and 29ers came out on top yet again this month. Road bike sales totaled $26M and gained 16% in units and 19% in dollars compared to November 2010. While sport performance bikes dominated the sales floor, bringing in $20M and up 15% from last November, triathlon and cross bikes both turned out impressive double-digit gains. The 29er category shows no signs of slowing in the near term. So far this year, sales more than doubled from 2010 with $150M at retail. In November, sales jumped an impressive 63%, and accounted for nearly half (46%) of all mountain bike dollar sales for the month.

Cycling-specific apparel dipped again in November, down 2% in units and 4% in dollars with just over $5M in sales. At the end of the month, retailers were sitting on 12% more inventory than last year, and sell through declined three points to 65%. With the decline in sales over the past few months and extra inventory, it will take exceptionally strong December sales to keep deep discounting at bay.

Aftermarket part sales totaled $25M this month, up 4% from November 2010. Categories with healthy November sales included tires/tubes ($7.2M, +10%) and wheels/wheel parts ($3.6M, +5%). Although aftermarket accessory sales lost 1% overall this month, keep an eye on action cameras, up almost 350% from last November with $1.7M in sales. Lights, car racks and hydration packs also gained ground this month.

November 2011 vs. November 2010: Dollar Sales

  • All Bicycles: +13%
    • Road Bikes: +19% 
    • Mountain Bikes: +20% 
    • Transit/ Fitness Bikes: +5% 
  • Lifestyle/ Leisure Bikes: -17% 
  • Shoes: -6% 
  • Apparel: -6% 
  • Helmets: +8% 
  • Aftermarket Parts: +4% 
  • Aftermarket Accessories: -1%
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About Leisure Trends Group - LTG is the leading provider of consumer research, retail market intelligence (retail sales tracking) and integrated CRM/Direct Marketing services for the sports, recreation, hospitality, travel and entertainment industries. Suppliers, retailers, associations, resorts and financial analysts rely on Leisure Trends Group for actionable consumer insights, accurate retail sales data that includes margins and inventory, and innovative targeted marketing solutions. Leisure Trends Group is headquartered in Boulder, Colorado. For more information, contact Julia Day, 303-786-7900 x107/jday@leisuretrends.com or visit www.leisuretrends.com.

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For more information on November 2011 IBD Sales up 6% over November 2010 contact:

Leisure Trends
Inquiries/More Information
303-786-7900 x 107  
info@npd.com