Most Active Americans Panel™ (MAAP™) -  Performance Outerwear Brand Ownership & Brand Equity Study

Sharpen your edges!

Who is attracted to your brand?  What's the consumer profile of your competitors brand?  Is your brand's consumer aging or getting younger?  Do snowboarders buy your brand?

Find out all you ever wanted to know about skiers and riders and their performance outerwear choices!  

This comprehensive report from the Most Active Americans Panel covers all you need to know about skiers and riders and their performance outerwear from brand ownership, most recent purchase, age, gender, activity to key trends from 2001 thru 2009 including:

  • Snowsport outerwear apparel purchase behavior
  • Internet purchase behavior
  • Snowsport apparel ownership by brand and last brand purchased
  • Consumer insights regarding snow apparel purchases
  • Brand association and imagery
  • Demographic profiles
  • Skier and rider comments and opinions regarding their snow apparel
Here is a quote we just received:  "This is really good  .....  Keep this type of info coming my way. "   Design Director , Snowsport Apparel Company
 
Cost:   $7,500 


For more information on Performance Outerwear Brand Ownership & Brand Equity Study contact:

Julia Clark Day
Vice President of Sales and Marketing
303.786.7900 x 107  
jday@leisuretrends.com