RetailTRAK™ September 2009 - Paddle Retail Sales

Total Paddle dollar sales increased 2% from September 2008.*

Compared to September 2008 here are the category changes in dollar sales by channel:

All Specialty dollar sales up 2%

• Specialty boat dollar sales +2%
• Specialty paddle dollar sales -6%
• Specialty accessory dollar sales +7%
• Specialty apparel dollar sales +6%

All Chain dollar sales up 3%

• Chain boat dollar sales +3%
• Chain paddle dollar sales +4% 
• Chain accessory dollar sales +4% 
• Chain apparel dollar sales +4%

All Internet dollar sales up 1%

• Internet boat dollar sales +21%
• Internet paddle dollar sales -9%
• Internet accessory dollar sales -4% 
• Internet apparel dollar sales -22%

* September 2009 vs. September 2008 sales growth is influenced by a later than average Labor Day holiday pushing sales into September in 2009.

Leisure Trends Group tracks POS data from paddle specialty stores, chain and internet merchants, all categories sold, down to the detail including brand and model share, category sales and growth, and fastest growing brands and categories.

Leisure Trends' RetailTRAK™ (a monthly (POS) retail sales tracking service) gives you the information you need to know about what's selling at retail. From product sales trends, brand market share to best selling styles - our reports keep you informed.

Our data provides insight into the strengths and weaknesses of brands and helps companies spot opportunities in the competitive marketplace. Understanding retail sales trends is essential to market share growth. Our reports tell you which categories, brands and styles are expanding, which are sitting still and which are shrinking. Reports are published monthly and include brands, styles, price points, dollars sold, units sold, market share and in specialty stores- margins, turns and inventory.

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