Most Active Americans Panel™ (MAAP™) - October 2009 

In Leisure Trends Group's annual survey about Active Americans and their holiday shopping plans, Active Americans were asked about their spending plans on gifts this holiday season.

Comparing this year's responses to last year's, the results show that Active Americans are feeling more optimistic this year. On average, Active Americans plan to spend $65 (or 13%) more this holiday season on sports, recreation and fitness products and services than their estimated spend before last year’s holidays.





Check back soon for more insights from our annual Holiday survey or contact us for a complimentary copy of the full report.

Contact us to learn more about our consumer research services!

Leisure Trends and Consumer Research Expertise
Our goal is to make sure you understand your customer and potential customer. We are experts in developing and implementing advisory panels, brand awareness, usage and equity studies, product development studies, means of measuring advertising, wardrobe and shopping research.

Our Most Active Americans consumer research Panel (MAAP™) is a database of over 2.8 million highly active, engaged consumers as well as ALPHA Consumers enthusiasts participating at active and elite levels in their chosen sport or activity. Passionate, educated and affluent, these Most Active Americans purchase nearly 50% of all sports equipment, footwear and apparel sold in the United States.

Proprietary Segmentation
All customers are not created equal! Knowing this, LTG has several unique ways of segmenting consumers including our newest which is a partnership with the Nielsen/Claritas PRIZM segments.

You need experts and we deliver. We understand your business and how to ask the right questions to get actionable information. We manage every step of your project from design to fielding, analysis and reporting.

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