Most Active Americans Panel™ (MAAP™) - September 2009

In September 2009, Active Americans were asked about their usage of nutrition bars. Sixty five percent indicated they do consume nutrition bars.

Of those that do, 37% have one on a weekly basis and 35% eat them a few times a month. 29% consume them occasionally or rarely.
Frequent Consumers More Likely to Purchase a Brand that Donates to Charity

Forty percent of those who currently eat nutrition bars are more likely to purchase a brand if some of the proceeds go to a cancer charity. Those who eat nutrition bars most frequently are more likely to purchase the brand that gives to charity (42%) while those who eat them occasionally (34%) and rarely (24%) are far less likely to purchase that brand.

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Leisure Trends and Consumer Research Expertise
Our goal is to make sure you understand your customer and potential customer. We are experts in developing and implementing advisory panels, brand awareness, usage and equity studies, product development studies, means of measuring advertising, wardrobe and shopping research.

Our Most Active Americans consumer research Panel (MAAP™) is a database of over 2.8 million highly active, engaged consumers as well as ALPHA Consumers enthusiasts participating at elite levels in their chosen sport or activity. Passionate, educated and affluent, these Most Active Americans purchase nearly 50% of all sports equipment, footwear and apparel sold in the United States.

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All customers are not created equal! Knowing this, LTG has several unique ways of segmenting consumers including our newest which is a partnership with the Nielsen/Claritas PRIZM segments.

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