NEWS RELEASE

LEISURE TRENDS GROUP, BOULDER, COLORADO

November 19, 2009

BOULDER, CO - The app is where it’s at! Leisure Trends thinks so; which is why they are including powerful new Cognos 8 reporting software in the latest release of their "Customer Management Dashboard."

“We are very excited to bring this advanced application to our customer management clients”, said Joy Spring, VP/COO and director of the LTG customer management division. “This tool provides clients with simple snapshots of the customers in their database including advanced reporting such as RFM analysis and Claritas PRIZM cluster distributions. We’ve also added an advanced query tool so clients can easily pull their lists for direct mail or email communications all from the comfort of their personal computer.” 

The dashboard application employs powerful tools that LTG has employed in its RetailTRAK™ business for over 10 years.  “This new version is a culmination of client input and industry best practices and has been under development for the last year. By maximizing the tools we use in our retail tracking business, we are able to provide clients interested in customer management far superior database and dashboard capabilities than any other company in our class. Tie this together with our integrated email and texting tools and you have a world-class communications system that the common marketer can use,” commented Spring.

About Leisure Trends Group - LTG is the leading provider of consumer research, retail market intelligence (retail sales tracking) and integrated CRM/Direct Marketing services for the sports, recreation, hospitality, travel and entertainment industries. Suppliers, retailers, associations, resorts and financial analysts rely on Leisure Trends Group for actionable consumer insights, accurate retail sales data that includes margins and inventory, and innovative targeted marketing solutions. Leisure Trends Group is headquartered in Boulder, Colorado. For more information, contact Julia Day, 303-786-7900 x107 or visit www.leisuretrends.com.

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