RetailTRAK™ December 2011 - Running Specialty Retail Sales

Mother Nature may have been cruel to skiers this December but the warmer, drier weather helped run specialty post an exceptionally strong end to 2011. Compared to December 2010, sales at run specialty gained 13% to total nearly $75M. Unit sales gained 15% as average retail-selling prices dipped a modest 1%. December’s strong sales capped off a solid 2011 with all run specialty sales reaching $828M, a 7% increase over 2010.

Road running shoes, 89% of all shoe dollars sold, pulled in $37M, a 19% increase over December 2010. Neutral/cushion shoes did best within the road running category gaining an impressive 35% to total $17M for the month. Both minimalist ($2.8M, +110%) and traditional ($14M, +26%) models contributed to the gains. Stability shoes also did well bringing in nearly $18M (+10%).

Less snow meant cleaner, drier trails this December and that helped trail running shoes to a 67% dollar increase over last year. The category totaled $1.6M as ARSP rose 6% building on the 58% unit jump. While minimalist models drove the growth ($562K, +658%), traditional trail running shoes ($1M, +17%) saw a boost as well.

Apparel sales totaled $13M, a 5% increase over December 2010. Stand out sportswear categories included short sleeve shirts ($629K, +22%), long sleeve shirts ($2.5M, +22%), bra tops ($726M, +21%) and shorts ($1.1M, +18%). In outerwear, jackets did well, up 12% totaling just over $2M in December sales. Socks pulled in over $5M, a solid 19% increase.

December 2011 OVERVIEW: Dollar Sales 

  • All Products: +13%
  • All Footwear: +17% 
  • All Road Running Shoes: +19% 
    • Motion Control: -2% 
    • Stability: +10% 
    • Neutral/Cushion: +35% 
  • Trail Running Shoes: +67% 
  • Race Shoes: +14% 
  • All Apparel: +5% 
  • Sportswear: +10 % 
  • Accessories: +12%

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Keeping up with ever-changing retail markets; knowing what’s selling and what isn’t selling and where it’s selling is crucial. Now you can keep up with six different markets yourself and you won’t need a degree in statistics to understand it. The Cross Industry Topline easily summarizes and sorts detailed retail sales data and you can access it anytime from anywhere you can get an Internet connection.

SnowSports Industries America (SIA) and Leisure Trends Group (LTG) have partnered to provide you with affordable, accurate and timely retail sales data across multiple sports & outdoor recreation industries. For one low annual fee, you can have unlimited access to industry, category and class retail sales across the following industries:

- Outdoor
- Run
- SnowSports (Ski, Nordic, Telemark, Snowshoe & Snowboard)
- Sporting Goods
- Independent Shoe
- Paddle (Canoe and Kayak)

From Leisure Trends Group’s RetailTRAK™, a POS retail sell through tracking service, the Topline access will give you the widest view anywhere across industry and the deepest dive into hundreds of sub categories of products. You’ll get detailed views of sales by dollars sold, units sold, average retail selling prices, adult vs. jr sales, men’s vs. women’s sales, boy’s vs. girls sales, sales by price point and in specialty store channels you can also access business metrics such as: margins, turns, sell through and view regional sales trends (outdoor and snow specialty only).

Topline line retail sales data is updated monthly for each market listed above (note snow sports data measures sales from August through March only) and is available for access online 24/7/365 basis.

Sign up now , and the one low fee annual fee will give you access to the six different markets through December 31, 2012.

About Leisure Trends Group - LTG is the leading provider of consumer research, retail market intelligence (retail sales tracking) and integrated CRM/Direct Marketing services for the sports, recreation, hospitality, travel and entertainment industries. Suppliers, retailers, associations, resorts and financial analysts rely on Leisure Trends Group for actionable consumer insights, accurate retail sales data that includes margins and inventory, and innovative targeted marketing solutions. Leisure Trends Group is headquartered in Boulder, Colorado. For more information, contact Julia Day, 303-786-7900 x107/info@leisuretrends.com or visit www.leisuretrends.com.

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For more information on December 2011 Run Specialty Retail Gain 13% over December 2010 contact:

Leisure Trends
Inquiries/More Information
303-786-7900 x 107  
info@npd.com