RetailTRAK™ March 2012 - Running Specialty Retail Sales

The warmest March on record brought continued velocity for specialty running store sales. Compared to March 2011, sales gained 13% to total $90M. Average retail-selling prices slipped 4% to chip away at an 18% unit growth. Closing out the quarter, run specialty brought in $218M or 12% more dollars than the same Q1 last year.

Running shoes, with $61M in sales, jumped 16% over last March. Road running shoes, with $56M, gained 17%. While stability models ($27M, +9%) and Neutral/Cushion models ($26M, +29%) drove sales, Motion Control models slipped another 1% to total a more modest $3M. Trail runners also proved to be popular, up 8% with over $2M in March sales.

Minimalism roared into spring with the category continuing to outpace traditional models. Minimalist Neutral/Cushion road running shoes pulled in $4M, up 119%, compared to $22M (+19%) for traditional Neutral/Cushion models. Minimalist trail runners totaled $900K (+30%) this March compared to $1.2M for traditional models which slipped 4%.

Spring and record temperatures accelerated apparel sales. Compared to last March, the category rose 8% with nearly $9M worth of apparel sold at retail. Sportswear, accounting for 77% of apparel dollars, totaled $7M, an increase of 9% over last March. Unfortunately, those record temperatures dropped outerwear and base layer dollars 18% and 5%, respectively.

Nearly all categories contributed double-digit dollar growth to the $16M in March accessory sales. Dollars gained 19% with a modest 3% drop in ARSP taking some of the punch out of a 23% unit gain.

March 2012 OVERVIEW: Dollar Sales 

  • All Products: +13% 
  • All Footwear: +13% 
  • All Road Running Shoes: +17% 
    • Motion Control: -1% 
    • Stability: +9% 
    • Neutral/Cushion: +29%
  • Trail Running Shoes: +8% 
  • Race Shoes: +12% 
  • All Apparel: +8% 
  • Sportswear: +9% 
  • Accessories: +19%

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About Leisure Trends Group - LTG is the leading provider of consumer research, retail market intelligence (retail sales tracking) and integrated CRM/Direct Marketing services for the sports, recreation, hospitality, travel and entertainment industries. Suppliers, retailers, associations, resorts and financial analysts rely on Leisure Trends Group for actionable consumer insights, accurate retail sales data that includes margins and inventory, and innovative targeted marketing solutions. Leisure Trends Group is headquartered in Boulder, Colorado. For more information, contact Julia Day, 303-786-7900 x107/info@leisuretrends.com or visit www.leisuretrends.com.

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For more information on Warm Spring Temps Bring Runners into Stores with March 2012 Sales Up 13% over March 2011 contact:

Leisure Trends
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