Warm Spring Temps Bring Runners into Stores with March 2012 Sales Up 13% over March 2011
5/7/2012, in category "NEWS"
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Solid, if not spectacular, gains across all major categories.
RetailTRAK™ March 2012 - Running Specialty Retail Sales
The warmest March on record brought continued velocity for specialty running store sales. Compared to March 2011, sales gained 13% to total $90M. Average retail-selling prices slipped 4% to chip away at an 18% unit growth. Closing out the quarter, run specialty brought in $218M or 12% more dollars than the same Q1 last year.
Running shoes, with $61M in sales, jumped 16% over last March. Road running shoes, with $56M, gained 17%. While stability models ($27M, +9%) and Neutral/Cushion models ($26M, +29%) drove sales, Motion Control models slipped another 1% to total a more modest $3M. Trail runners also proved to be popular, up 8% with over $2M in March sales.
Minimalism roared into spring with the category continuing to outpace traditional models. Minimalist Neutral/Cushion road running shoes pulled in $4M, up 119%, compared to $22M (+19%) for traditional Neutral/Cushion models. Minimalist trail runners totaled $900K (+30%) this March compared to $1.2M for traditional models which slipped 4%.
Spring and record temperatures accelerated apparel sales. Compared to last March, the category rose 8% with nearly $9M worth of apparel sold at retail. Sportswear, accounting for 77% of apparel dollars, totaled $7M, an increase of 9% over last March. Unfortunately, those record temperatures dropped outerwear and base layer dollars 18% and 5%, respectively.
Nearly all categories contributed double-digit dollar growth to the $16M in March accessory sales. Dollars gained 19% with a modest 3% drop in ARSP taking some of the punch out of a 23% unit gain.
March 2012 OVERVIEW: Dollar Sales
- All Products: +13%
- All Footwear: +13%
- All Road Running Shoes: +17%
- Motion Control: -1%
- Stability: +9%
- Neutral/Cushion: +29%
- Trail Running Shoes: +8%
- Race Shoes: +12%
- All Apparel: +8%
- Sportswear: +9%
- Accessories: +19%
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