Warm Spring Temps Bring Runners into Stores with March 2012 Sales Up 13% over March 2011
5/7/2012, in category "NEWS"
this item has been read 2477 times
Solid, if not spectacular, gains across all major categories.
RetailTRAK™ March 2012 - Running Specialty Retail Sales
The warmest March on record brought continued velocity for specialty running store sales. Compared to March 2011, sales gained 13% to total $90M. Average retail-selling prices slipped 4% to chip away at an 18% unit growth. Closing out the quarter, run specialty brought in $218M or 12% more dollars than the same Q1 last year.
Running shoes, with $61M in sales, jumped 16% over last March. Road running shoes, with $56M, gained 17%. While stability models ($27M, +9%) and Neutral/Cushion models ($26M, +29%) drove sales, Motion Control models slipped another 1% to total a more modest $3M. Trail runners also proved to be popular, up 8% with over $2M in March sales.
Minimalism roared into spring with the category continuing to outpace traditional models. Minimalist Neutral/Cushion road running shoes pulled in $4M, up 119%, compared to $22M (+19%) for traditional Neutral/Cushion models. Minimalist trail runners totaled $900K (+30%) this March compared to $1.2M for traditional models which slipped 4%.
Spring and record temperatures accelerated apparel sales. Compared to last March, the category rose 8% with nearly $9M worth of apparel sold at retail. Sportswear, accounting for 77% of apparel dollars, totaled $7M, an increase of 9% over last March. Unfortunately, those record temperatures dropped outerwear and base layer dollars 18% and 5%, respectively.
Nearly all categories contributed double-digit dollar growth to the $16M in March accessory sales. Dollars gained 19% with a modest 3% drop in ARSP taking some of the punch out of a 23% unit gain.
March 2012 OVERVIEW: Dollar Sales
- All Products: +13%
- All Footwear: +13%
- All Road Running Shoes: +17%
- Motion Control: -1%
- Stability: +9%
- Neutral/Cushion: +29%
- Trail Running Shoes: +8%
- Race Shoes: +12%
- All Apparel: +8%
- Sportswear: +9%
- Accessories: +19%
Register Now for the Cross Industry Retail Sales Topline - $375.00 annual fee
Keeping up with ever-changing retail markets; knowing what’s selling and what isn’t selling and where it’s selling is crucial. Now you can keep up with six different markets yourself and you won’t need a degree in statistics to understand it. The Cross Industry Topline easily summarizes and sorts detailed retail sales data and you can access it anytime from anywhere you can get an Internet connection.
SnowSports Industries America (SIA) and Leisure Trends Group (LTG) have partnered to provide you with affordable, accurate and timely retail sales data across multiple sports & outdoor recreation industries. For one low annual fee, you can have unlimited access to industry, category and class retail sales across the following industries:
- SnowSports (Ski, Nordic, Telemark, Snowshoe & Snowboard)
- Sporting Goods
- Independent Shoe
- Paddle (Canoe and Kayak)
From Leisure Trends Group’s RetailTRAK™, a POS retail sell through tracking service, the Topline access will give you the widest view anywhere across industry and the deepest dive into hundreds of sub categories of products. You’ll get detailed views of sales by dollars sold, units sold, average retail selling prices, adult vs. jr sales, men’s vs. women’s sales, boy’s vs. girls sales, sales by price point and in specialty store channels you can also access business metrics such as: margins, turns, sell through and view regional sales trends (outdoor and snow specialty only).
Topline line retail sales data is updated monthly for each market listed above (note snow sports data measures sales from August through March only) and is available for access online 24/7/365 basis.
Sign up now , and the one low fee annual fee will give you access to the six different markets through December 31, 2012.
About Leisure Trends Group - LTG is the leading provider of consumer research, retail market intelligence (retail sales tracking) and integrated CRM/Direct Marketing services for the sports, recreation, hospitality, travel and entertainment industries. Suppliers, retailers, associations, resorts and financial analysts rely on Leisure Trends Group for actionable consumer insights, accurate retail sales data that includes margins and inventory, and innovative targeted marketing solutions. Leisure Trends Group is headquartered in Boulder, Colorado. For more information, contact Julia Day, 303-786-7900 firstname.lastname@example.org or visit www.leisuretrends.com.
Share This Link
For more information on Warm Spring Temps Bring Runners into Stores with March 2012 Sales Up 13% over March 2011 contact:
303-786-7900 x 107