RetailTRAK™ June 2012 - Running Specialty Retail Sales

RUNNING RETAIL MARKET OVERVIEW: June 2012

June was another stellar month for the Run Specialty channel. Similar to last month’s results, June dollar sales for all products jumped 9% compared to June 2011 to total $79M. However, unlike last month, higher prices were a factor in the June results. Unit volume was up 6% while average retail selling prices increased a moderate 3% for the month. Especially significant this month: average retail selling price jumped 6% for running shoes, easily surpassing the psychological $100 barrier for yet another month to land at $106.  In June dollars sold, footwear gained 11%, accessories gained 5% and apparel rebounded with a 2% increase.

Sales of all running shoes (road, race and trail) reached $53M in June, 15% above June 2011. Road running shoes, with $50M, also gained 15%. All three running shoe categories (motion control, stability and neutral/cushion) posted dollar growth this month. Stability shoes jumped 12%, neutral cushion another 21%. Even motion control shoes eked out a 1% gain, the second straight month of increased sales for the category. Although all three categories were up, Neutral/cushion shoes increased their pace in the race to the top, just barely outselling stability shoes for the third straight month. Still, the top five best selling shoes this month were all stability models (Brooks Adrenaline men’s and women’s, Asics 2170 men’s and women’s and Saucony Progrid Guide 5, women’s)

Trail runners were ahead of June 2011 by 8%; year-to-date sales were 15% above the same period in 2011.

Minimalist shoes outpaced traditional models at retail for yet again. All minimalist running shoes pulled in $6M, up 41% from June 2011. So far this year, minimalist accounted for $31M in dollar sales.

Apparel gained 3% in total dollars sold. Much of the gains came from retailers moving through old winter inventory. Sportswear dollars remained flat, while outerwear jumped 12% and carryover apparel (old, discontinued and/or sold well below cost) soared 79%.

June 2012 OVERVIEW: Dollar Sales 

  • All Products: +9%
  • All Footwear:  +11%
  • All Road Running Shoes:  +15%
    • Motion Control:  +1%
    • Stability: +12%
    • Neutral/Cushion:  +21%
  • Trail Running Shoes:  +8%
  • Race Shoes: -4%
  • All Apparel:  +2%
  • Sportswear: FLAT
  • Accessories: +5%

----------------------------------------------------------------------------------------------------------------

Register Now for the Cross Industry Retail Sales Topline - $375.00 annual fee

Keeping up with ever-changing retail markets; knowing what’s selling and what isn’t selling and where it’s selling is crucial. Now you can keep up with six different markets yourself and you won’t need a degree in statistics to understand it. The Cross Industry Topline easily summarizes and sorts detailed retail sales data and you can access it anytime from anywhere you can get an Internet connection.

SnowSports Industries America (SIA) and Leisure Trends Group (LTG) have partnered to provide you with affordable, accurate and timely retail sales data across multiple sports & outdoor recreation industries. For one low annual fee, you can have unlimited access to industry, category and class retail sales across the following industries:

- Outdoor
- Run
- SnowSports (Ski, Nordic, Telemark, Snowshoe & Snowboard)
- Sporting Goods
- Independent Shoe
- Paddle (Canoe and Kayak)

From Leisure Trends Group’s RetailTRAK™, a POS retail sell through tracking service, the Topline access will give you the widest view anywhere across industry and the deepest dive into hundreds of sub categories of products. You’ll get detailed views of sales by dollars sold, units sold, average retail selling prices, adult vs. jr sales, men’s vs. women’s sales, boy’s vs. girls sales, sales by price point and in specialty store channels you can also access business metrics such as: margins, turns, sell through and view regional sales trends (outdoor and snow specialty only).

Topline line retail sales data is updated monthly for each market listed above (note snow sports data measures sales from August through March only) and is available for access online 24/7/365 basis.

Sign up now, and the one low fee annual fee will give you access to the six different markets through December 31, 2012.

ABOUT LEISURE TRENDS GROUP: Founded in 1989, LTG is the leading provider of consumer research, retail market intelligence (retail sales tracking) and integrated CRM/Direct marketing services for the sports, recreation, hospitality, travel and entertainment industries. Suppliers, retailers, associations, resorts and financial analysts rely on Leisure Trends Group for actionable consumer insights, accurate retail sales data that includes margins and inventory, and innovative targeted marketing solutions. Leisure Trends Group is headquartered in Boulder, Colorado. call 888-732-7373 x 107 to learn how Leisure Trends will keep you and your company ahead of the curve.

Share This Link

Del.icio.us Digg It! NewsVine Reddit StumbleUpon Technorati LinkedIn Mixx It! Google Twitter Live Favorites Yahoo Buzz Favorites 


For more information on June 2012 Run Specialty Sales Jump 9% to Total $79M contact:

Leisure Trends
Inquiries/More Information
303-786-7900 x 107  
info@npd.com