June 2012 Run Specialty Sales Jump 9% to Total $79M
8/1/2012, in category "NEWS"
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Unit Volume and Increase in Retail Sale Price Both Contribute to Growth
RetailTRAK™ June 2012 - Running Specialty Retail Sales
RUNNING RETAIL MARKET OVERVIEW: June 2012
June was another stellar month for the Run Specialty channel. Similar to last month’s results, June dollar sales for all products jumped 9% compared to June 2011 to total $79M. However, unlike last month, higher prices were a factor in the June results. Unit volume was up 6% while average retail selling prices increased a moderate 3% for the month. Especially significant this month: average retail selling price jumped 6% for running shoes, easily surpassing the psychological $100 barrier for yet another month to land at $106. In June dollars sold, footwear gained 11%, accessories gained 5% and apparel rebounded with a 2% increase.
Sales of all running shoes (road, race and trail) reached $53M in June, 15% above June 2011. Road running shoes, with $50M, also gained 15%. All three running shoe categories (motion control, stability and neutral/cushion) posted dollar growth this month. Stability shoes jumped 12%, neutral cushion another 21%. Even motion control shoes eked out a 1% gain, the second straight month of increased sales for the category. Although all three categories were up, Neutral/cushion shoes increased their pace in the race to the top, just barely outselling stability shoes for the third straight month. Still, the top five best selling shoes this month were all stability models (Brooks Adrenaline men’s and women’s, Asics 2170 men’s and women’s and Saucony Progrid Guide 5, women’s)
Trail runners were ahead of June 2011 by 8%; year-to-date sales were 15% above the same period in 2011.
Minimalist shoes outpaced traditional models at retail for yet again. All minimalist running shoes pulled in $6M, up 41% from June 2011. So far this year, minimalist accounted for $31M in dollar sales.
Apparel gained 3% in total dollars sold. Much of the gains came from retailers moving through old winter inventory. Sportswear dollars remained flat, while outerwear jumped 12% and carryover apparel (old, discontinued and/or sold well below cost) soared 79%.
June 2012 OVERVIEW: Dollar Sales
- All Products: +9%
- All Footwear: +11%
- All Road Running Shoes: +15%
- Motion Control: +1%
- Stability: +12%
- Neutral/Cushion: +21%
- Trail Running Shoes: +8%
- Race Shoes: -4%
- All Apparel: +2%
- Sportswear: FLAT
- Accessories: +5%
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