Leisure Trends Group Paddle RetailTRAK™ October 2012 - Retail Sales

October 2012 INDUSTRY SUMMARY

After double-digit dollar growth most of the year, a return to average and even below average temperatures had a calming effect on paddle sport sales. Compared to October 2011, sales totaled $14M, a 6% increase. However, units fell 4%. It was the 11% jump in average retail-selling price keeping the industry afloat. Results across the three channels were mixed. Chain stores stood flat at $1.5M as online sales grew 9% to nearly $2M and specialty stores gained 6% to $11M.   

Across the three channels, boats gained 4% in units and 13% in dollars to total $8M. The average boat sold for $905, a healthy 9% more than October 2011. Kayaks grew a more modest 4% to reach $6M. Stand up paddleboard nearly doubled sales to reach $700K, contributing greatly to overall boat dollar growth. Also contributing to growth, sales of carry over boats (discontinued and close out items) jumped 84% to $700K. While paddle units outpaced boats, the category still declined 10% in units and 1% in dollars to total $1M.

Apparel sunk 12% this October compared to last totaling $1M. Solely responsible for the losses, specialty stores sunk 23% compared to chain’s 4% rise and a 19% jump in online sales. Specialty also held back accessory sales, slipping 2% for $3M in October sales. From a smaller base, chain gained 8% and online sales 22%.

• All Specialty dollar sales +6%
  • Specialty boat dollar sales +17%
  • Specialty paddle dollar sales -1%
  • Specialty accessory dollar sales -2%
  • Specialty apparel dollar sales -23%
• All Chain dollar sales  FLAT
  • Chain boat dollar sales -5%
  • Chain paddle dollar sales -19%
  • Chain accessory dollar sales +8%
  • Chain apparel dollar sales +4%
• All Internet dollar sales up 9%
  • Internet boat dollar sales -4%
  • Internet paddle dollar sales +9%
  • Internet accessory dollar sales +22%
  • Internet apparel dollar sales +19%

About Leisure Trends Group: Founded in 1989, LTG is the leading provider of consumer research, retail market intelligence (retail sales tracking) and integrated CRM/Direct marketing services for the sports, recreation, hospitality, travel and entertainment industries. Suppliers, retailers, associations, resorts and financial analysts rely on Leisure Trends Group for actionable consumer insights, accurate retail sales data that includes margins and inventory, and innovative targeted marketing solutions. Leisure Trends Group is headquartered in Boulder, Colorado. call 888-732-7373 x 107 to learn how Leisure Trends will keep you and your company ahead of the curve.

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