RUNNING RETAIL MARKET OVERVIEW: February 2013

Colder temperatures helped rescue winter sports but tripped up run specialty this February. Compared to an exceptionally strong February 2012, run units crashed 12% and dollars fell 8% to settle at $62M.  Footwear and accessories drove the declines while apparel avoided both unit and dollar losses.

Nearly every major and minor footwear category posted losses this February over last and including two traditionally strong road running categories: stability ($20M, -7%) and neutral/cushion ($18M, -8%). Trail runners fell 25% to $1M and the already depressed motion control road shoe category dropped 23% to $2M. Mitigating some of the 13% unit loss in the overall running shoe category, average retail-selling prices rose 6% to $106. Minimalist running, up 2% to $4M, and race shoes, up 7% to $2M, were the only significant footwear categories to escape the grip of February’s sales freeze.

Sportswear weathered the month better than most categories to reach $5M, a 3% increase from February 2012. Outerwear also did well, up 9% to just under $1M.

Accessories slipped a significant 14% to settle below $11M. Footwear accessories and electronics shed the most, down 20% and 34%, respectively.

February 2013 OVERVIEW: Dollar Sales

  • All Products: -8%
  • All Footwear:  -9%
  • All Road Running Shoes:  -8% 
    • Motion Control:  -23%
    • Stability: -7%
    • Neutral/Cushion:  -8% 
  • Trail Running Shoes:  -25% 
  • Race Shoes: +7%
  • All Minimalist Running Shoes: +2%
  • All Apparel:  +9%
  • Sportswear: +3%
  • Outerwear: +9%
  • Accessories: -14%

About Leisure Trends Group - Founded in 1989, LTG is the leading provider of consumer research, retail market intelligence (retail sales tracking) and integrated CRM/Direct Marketing services for the sports, recreation, hospitality, travel and entertainment industries. Suppliers, retailers, associations, resorts and financial analysts rely on Leisure Trends Group for actionable consumer insights, accurate retail sales data that includes margins and inventory, and innovative targeted marketing solutions. Leisure Trends Group is headquartered in Boulder, Colorado. For more information, contact Julia Day, 303-786-7900 x107 / jday@leisuretrends.com or visit www.leisuretrends.com.

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