RetailTRAK™ March 2013 - Cycling Retail Sales

March 2013 IBD Sales Summary

Below normal temperatures and the 10th largest March snow coverage on record sent IBD sales into a deep freeze. Compared to an anomalous and record-setting March 2012, all merchandise sales totaled $247M, a significant 23% drop. Units fell a near equal 24% while average retail-selling prices eked out a modest 1% gain.   

Bicycles crashed 32% as 160,000 units rolled out IBD doors this March, nearly 76,000 fewer than last year. Bicycle dollars, down 25%, reached $129M this March as the average bike sold for $807, an 11% increase. Nearly all major bike categories posted double-digit unit and dollar losses, except for 29ers. The larger wheeled MTB’s momentum carried it up and over another difficult month to total $24M, a solid 12% more than March 2012. Twenty-six inch models, however, dropped 44% to settle at $14M.

As with bikes, nearly every merchandise category posted March losses. Apparel shed 27% to total $11M, aftermarket parts fell 19% to $44M and aftermarket accessories dropped 22% to $44M. The lone bright spot in merchandise sales proved to be action cameras and action camera accessories, up 91% to $6M.  

March 2013 vs. March 2012: Dollar Sales

  • All Bicycles: -25%
    • Road Bikes: -22%
    • Mountain Bikes: -18%
    • Transit/Fitness Bikes: -35%
  • Lifestyle/Leisure Bikes: -27%
  • Shoes: -26%
  • Apparel: -27%
  • Aftermarket Parts: -19%
  • Aftermarket Accessories: -22%

About Leisure Trends Group - Founded in 1989, LTG is the leading provider of consumer research, retail market intelligence (retail sales tracking) and integrated CRM/Direct Marketing services for the sports, recreation, hospitality, travel and entertainment industries. Suppliers, retailers, associations, resorts and financial analysts rely on Leisure Trends Group for actionable consumer insights, accurate retail sales data that includes margins and inventory, and innovative targeted marketing solutions. Leisure Trends Group is headquartered in Boulder, Colorado. For more information, contact Julia Day, 303-786-7900 x107 / jday@leisuretrends.com or visit www.leisuretrends.com.

 

 

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For more information on March 2013 IBD Sales Total $247M contact:

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