Leisure Trends, an NPD Group Company, is the leader for market research in sports, recreation and leisure time.

This includes Point-of-Sale information and consumer research that encompasses all American households as well as its unique Most Active Americans Panel™.

Leisure Trends delivers need to know information such as size of market, category and class trends, brand share, model and style best seller information, pricing information, and inventory data in easy to access and manage data cubes.

The consumer demographic and lifestyle information focuses exclusively on the leisure and lifestyle habits and attitudes of all Americans. The firm has developed exclusive market segmentation schemes which allow clients to develop “go to market” understanding of what motivates Americans to choose sports and leisure activities and the five most important lifestyle segments needed by leisure companies.

We hire, train and make available the most knowledgeable and experienced professionals we can find.

Our information is used by clients throughout their organization for mergers and acquisitions, marketing and sales strategic planning, product development, sales monitoring and support, customer acquisition, brand development and loyalty programs.

Leisure Trends works with over 200 clients world-wide.

Industries served:


Sporting Goods

Ski resorts
Spas and health clubs

Leadership Team

Management Team

Meet the Leisure Trends leadership team – experts in market research and business intelligence.

Leisure Trends’ leaders possess the skills, knowledge and expertise, that when combined, set the industry standard for market research. More >>



Join Leisure Trends at these industry events for hands-on review of what LTG market research expertise can do for you. More >>



Are you interested in joining a winning team? More >>



Look here for up-to-date Leisure Trends’ news and industry information. Check back often to stay up with the trends. More >>

Search Our Site: Leisure Trends has a wealth of immediate answers for your company. Take a look at the latest reports and research that benefit you.

What Our Clients Say:

"...Thank you so much for the insightful perspective. I attended a number of seminars, most relating to marketing. Happily, our team of six returned with a ton of ideas. In the days to come we will each set attainable goals and establish the correct implementation strategy. Wish me luck!"
— Denver, CO
Dive Specialty Retailer
twitter  Follow Us on Twitter