Privacy Policy

Leisure Trends Group values and protects the privacy of its web site visitors, study and registration participants, research panel members and clients. Only Leisure Trends Group will use the information you provide through our studies or for product delivery.

Information Collected by Leisure Trends Group

Site Registrants

Two types of information are collected from LTG’s site registered users: personal data (i.e. name, address, email address) and site usage data (i.e. information about traffic patterns on our site, how many users log-on daily). This Privacy Policy applies to all information submitted to or collected by Leisure Trends Group.

Study and Registration Participants

Study and registration participants may be asked about information on a number of topics from personal data to attitudes and usage of specific products. This Privacy Policy applies to anyone submitting information for a survey or registration purposes.

Personal Data

Personal data is collected for various Leisure Trends Group products, services and surveys (see Sources of Email Sample below). Leisure Trends Group will never barter, trade or sell access to our database of users unless the user opts-in to participate in such a list. In the case of research panelists, personal information is used only for research purposes and to recruit for research projects. MAAP Survey Participants may opt-out of the research panel at any time (see Opt-Out from Research Panel below). During registration for MAAP research participation you may be asked to provide personal information to ensure that we are surveying a representative group of people in our studies. We will not require you to provide more information than is necessary to participate. Information gathered from survey participants of our various client studies is used solely for the purposes of that particular study.

Site Usage Information

Leisure Trends Group gathers usage information from visitors to its site through various means (i.e. which pages users visit). One of these means is through an IP address, a number that is automatically assigned to your computer whenever you are surfing the Web. Web servers, the computers that “serve up” web pages, automatically identify your computer by its IP address. When you request a page from the Leisure Trends Group web site, our web servers log your IP address. We do not link IP addresses to anything personally identifiable, so although your session will be logged, your personal information will remain anonymous. IP addresses are collected for the purposes of system administration. Personal and site usage information is used to improve the content of the site, to customize the content and/or layout of the site for individuals or groups of users, and if requested, to provide information services by email to the user. Information gathered through our surveys is used only for research purposes and also remains anonymous. Usage of client portals is tracked through log-in sessions. We monitor who logs into portals, time spent and pages visited. We use this information for improvement of our portal environment and for security purposes.

Use of Cookies

A cookie is a small data file that most major web sites write to your hard drive for recordkeeping purposes when you visit them. Leisure Trends Group does not use cookies to collect information.


Leisure Trends Group surveys are anonymous although you may be asked to provide your identity to be eligible for a drawing or prize. In order to claim a prize you have won, you may also need to provide proof of identity such as name, address and age.

Information Security

User data is strictly limited and can only be accessed by specific individuals who have the necessary username and password combination. A log of who has accessed the data is maintained and monitored for security.

Removal from Leisure Trends Group Lists

Leisure Trends Group provides users the opportunity to opt-out of receiving electronic communications in all email messages and on our web site. If you have registered through our online system or have subscribed to one or more of our email newsletters and do not wish to receive future email communication from us, you may discontinue your subscription by clicking on the unsubscribe button at the bottom of an email or by sending a message to Research panelists may opt-out of our panel by following instructions at the bottom of the survey invitation (see Opt-Out from Research Panel).

Opt-Out from Research Panel

If you have provided us with personal information in the past and no longer wish to participate in Leisure Trends Group research studies, please notify us by sending a message to and we will delete your information.

Sources of Email Sample

Email respondents for our surveys are chosen from a database of addresses provided by individuals who have indicated an interest in receiving email messages or surveys concerning a particular topic or who have marked that they are interested in participating in future research. The database is compiled from multiple sources including past surveys, newsletters, product registrations, panel registrations and outsourced client opt-in databases. Individuals may not have specifically agreed to participate in surveys, but have agreed to receive email messages or have not opted out of such communications. Because recipients have given their prior consent or are previous survey respondents, they are never ‘spammed” when receiving an email survey invitation.

Commitment to Children’s Privacy

As an advocate of the Children’s On-Line Privacy Protection Act of 1998, Leisure Trends Group will never knowingly collect, post, or distribute any personal information from children under the age of 13 without their parents’ or legal guardian’s permission. Users under the age of 13 should not submit personal information to us without the approval of a parent or legal guardian. Any personal information collected from children between the ages of 13 and 16 is used for research purposes only, or for the purpose specifically described when the information is collected.

Safe Harbor Policies and the treatment of information from individuals living in the EU
While LTG is not registered with the U.S. Department of Commerce as a Safe Harbor certified organization, LTG abides by the rules and regulations set forth by the Safe Harbor privacy principles. In regard to the information in consideration – we refer to all personal information transferred from the European Union to the United States, recorded in any form and is about or pertains to a specific individual who is identified or is identifiable from the data.

1. Notice: LTG provides product registration and research services for its clients. When an individual registers their product, whether through the US Mail or the Internet, the purpose of the registration and usage of the information is clearly stated. Research studies also include specific information on usage of the data. LTG contact information is clearly listed. LTG does not rent, sell, use or otherwise distribute any personal information on any known individual from an EU country to any third party.

2. Choice: LTG, working in conjunction with its clients, provides an opt-out or opt-out choice for disclosure or contact of any kind whether from said client or a third party.

3. Onward transfer to a third party: LTG does not rent, sell, use or otherwise distribute any personal information on any known individual from an EU country.

4. Access: If an individual becomes aware that the personal information LTG maintains on them is inaccurate, they may request a summary of the information LTG houses on them through written communications via mail or email. As a security precaution, certain information may be requested of the individual to verify identity. LTG may limit or deny access to personal information where doing so would prove to be unreasonable, burdensome or expensive.

5. Security against unauthorized access: LTG employs physical, electronic and managerial measures to provide reasonable protection from loss, destruction, improper use, unauthorized access, disclosure, or alteration of all of the personal data it stores. Personal data information collected through its website is protected by industry standard encryption processes—however, we cannot guarantee the security of personal information accessible on or transmitted vie the Internet.

6. Data Integrity: LTG works with clients to gather only the necessary information from its research and product registration forms necessary to answer and manage relevant business matters. Personal information sourced from these documents is never used by LTG.

7. . Enforcement: LTG maintains an internal requirements list on the usage of EU data. Should any dispute arise relating to questionable Safe Harbor practices, LTG will cooperate with competent EU data protection authorities and comply with advice of such authorities. Appropriate steps will be taken to address any adverse effects of non-compliance with Safe Harbor Principles.

Changes in Policy

Leisure Trends Group reserves the right to change or remove this Privacy Policy at its discretion. However, the policy of never selling personal information to any third party will remain in force and effect. Changes in policy will be noted in a revised Web Site Participation Privacy Policy statement and posted at least 30 days prior to implementation.


Please direct inquiries regarding this Privacy Policy via email to

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