Leisure Trends Group consumer research is considered the standard for understanding what Americans do when they are not working, sleeping or doing “have tos”.

Since 1989 LTG has been polling American households finding out how much leisure time we have and how we use it. The LeisureTRAK® quarterly research report is the source of all important leisure trends in the last 18 years predicting and reporting that Americans were obsessed by nostalgia, that sport participation was declining and that adventure travel would grow exponentially.

Trends are only a part of the picture. Understanding the “why” of trends and how companies can capitalize on them is where LTG provides its clients with the insights and actionable ideas that make the difference.

Lifestyles, demographics, free time available, time spent watching television, computer usage, sports play, hobbies, travel, shopping habits, video viewing, multi-tasking are all monitored four times a year. Behavior changes each season and LTG is the only company that monitors the changes.

To aid our clients in drilling deeper, Leisure Trends has developed three unique and effective tools. They are:

Most Active Americans Panel(MAAP)™: a database of affluent, active Alpha consumers who purchase leisure merchandise (sports and travel products for instance) at twice the rate of average Americans.

Nine Motivators: the definitive way of understanding why Americans make their leisure choices developed with the help of The Gallup Organization.

Leisure Lifestyle Segments: Americans over age 16 fall into five basic typographies: Healers, Hubbers, Spectators, Adventurers and Achievers.

Leisure Trends Group consumer research professional analysts guide our clients from the big picture of the demographics and lifestyles of all Americans to the intricacies of exploring niche markets and low incidence activities such as surfing, skateboarding, and snowboarding.