Nothing is more important than keeping your customers...and nothing is more difficult. The more you know about them, the more informed decisions you will make to tailor your messaging and product offering, thus creating loyalty. Studies show that customers are three times more likely to do business with brands that stay in touch with them.

Leisure Trends Group's designed a 4-step strategy using integrated tools to help any business maximize customer registration, CRM, database management and direct marketing strategies. Our turn-key solution saves staff time and, most importantly, builds customer loyalty and better customer relationships.

4 Steps to Success:

Customer/Acquisition/List Building
Build your database by collecting contact information from more of your customers online or on-site. From product registration and sweepstakes forms, to eCommerce databases and on-location data collection, LTG will help you identify potential sources across all company channels and develop consistent forms so that key data is collected from all customers.

Database Management
Consolidate all customer information into one 24/7 accessible, flexible database. Your database is customized to meet your needs and houses the data that will help you segment and target your communications. Data hygiene and address corrections are performed regularly to save you money by ensuring accuracy and deliverability keeping you compliant with ever-changing postal standards. Advanced services include demographic, lifestyle, email and address appends and customized segmentation schemes to help you identify and target your most significant customer groups and high-value customers.

Direct Marketing Services
Streamline all facets of direct marketing, whether postal mail, email, text, or voice mail and manage all from one integrated tool. LTG provides turn-key direct-to-consumer programs including complete campaign production from design, printing and mailing to response measurement. We’ll help you with your direct marketing strategy and customer engagement programs to get you connected with your customers and build loyalty and add-on sales.

Customer Satisfaction/Feedback Surveys
Continue to get to know your customers by conducting surveys on-site, on-line and/or through the mail. Understand how your customers feel about your products and operations. Several targeted surveys are available: Guest Experience Measurement (GEM) for the hospitality industry; National Skier/Boarder Opinion Survey (NSOS) for the snow sport industry; Welcome to Winter Fun (WWF) for beginning skier and boarder retention; Product registration for manufacturers and automated follow-up satisfaction surveys. Or let LTG design a custom study to meet your specific needs. All results are available through your secure online portal 24/7.

Expand your marketing capabilities using our team of direct marketing pros with over 60 years of combined hands-on experience. Their know-how is supported by the LTG consumer research team that created the Model for Success for SIA and works with clients such as American Recreation, Blockbuster, Nautilus and other Fortune 1000 companies.