Leisure Trends Group is the source of retail market data in the recreation/specialty sports business.
Clients rely on retail sell-through based on point-of-sale (POS) data from independent specialty retailers, online merchants,
national specialty chains and sporting goods chains. With this high degree of specialization, as well as proprietary tools and
seasoned analysts, Leisure Trends empowers clients to monitor brands and models, track market share and predict retail sales trends with great accuracy.
Using a geographically-balanced national sample of retail stores, POS information is gathered digitally for rapid processing.
Data tracked includes units sold, dollars sold, average retail selling price, price points, margins, turns, sell-thru, all brands,
the competitive set, and all models/styles sold.
- OUTDOOR
Camp, hike, climb, trail run, backpack, wintersports, performance sportswear, performance outerwear, performance footwear, equipment, instruments and accessories
- PADDLE
Canoe, kayak and raft equipment, footwear, apparel and accessories
- CYCLING
Bikes, bike parts, cycling apparel, electronics and accessories
- RUNNING
Running shoes, apparel, electronics and accessories
- SCUBA
All SCUBA dive equipment, apparel, accessories, services
- SNOWSPORT
Alpine ski, snowboard, snowshoe, Nordic, telemark and cross country equipment, apparel and accessories
- ATHLETIC APPAREL
Sports, fitness, running and team apparel
Leisure Trends offers you:
RetailTRAK® Reports provide brand and model sales and share by individual category,
class and sub class (i.e. tents, outerwear, sportswear, hiking boots, skis, twin-tip skis, water bottles, etc.)
All reports are divided into distinct channels of distribution which include– independent specialty stores, online merchants, sporting goods chain, national specialty chain stores.
Reports are available as annual subscriptions with monthly delivery. One-time and customized reports are available upon request.
Top-Line Reports provide category sales without brand and model detail.
Detailed report information includes:
Units sold
Average retail
Dollars sold
Ending inventory units
Historical data
Every three years Leisure Trends Group studies the structure of each industry market we serve.
Distribution Studies describe the size of the industry by all categories (i.e. footwear) and classes
(i.e. hiking boots) and includes vital data on:
Market size by region
Market size by channel of distribution
Average brands carried
Brands in rank order by penetration
Order patterns
Yield per square foot
Retailer Opinion Studies are a successful method of measuring retailer satisfaction with
manufacturer representatives and overall service performance. Retailers provide feedback on
a variety of criteria including:
Shipping
Credit
Returns
Frequency and quality of sales calls
Representative’s product knowledge, presentation skills and service
Replenishment
All information can be categorized by sales territory.