LeisureTRAK® 

For the past eighteen years, Leisure Trends has conducted the LeisureTRAK®, a quarterly study that is viewed as the definitive guide to what Americans do, and love to do in their free time, as well as their leisure attitudes and motivators.

We define leisure time as the free time Americans have when they are not working, sleeping or doing things they "have" to do.

LeisureTRAK® research is available through individual reports and annual subscriptions, proprietary questions and custom analysis as well as database access to 76,000 plus interviews since 1989.

LeisureTRAK® identifies and tracks over 170 activities from TV viewing to napping, plus proprietary attitudinal segmentations (Leisure Motivators, Leisure Types and Time Dimensions).

Our analysts can cross reference all questions by state or city, age, marital status, home ownership, household size, presence and age of children, number of wage earners, race, education, occupation, income, community type and our propriety activity clusters, Leisure Motivators, Leisure Types and Leisure Time Dimensions.   Custom analysis and database access

Leisure Trends offers its clients the ability to participate in the LeisureTRAK® by adding proprietary questions (omnibus) with the results tabbed to the entire non-proprietary database. Areas of questioning might include brand awareness, purchase frequency, potential product usage, etc.

LeisureTRAK® is available for purchase by clients as:

• a single issue ($1,295)
• an annual subscription of 4 issues ($4,500) 
• a current year subscription (4 issues) plus on-line access to all historic LeisureTRAK reports ($9,995)
• omnibus proprietary questions ($1,250 each)  (Including 1 set of cross tabs with demographics.)
• the 18-year LeisureTRAK data base
• custom data mining and reporting
• cluster analysis

Looking for custom analysis or database access?  Please call to discuss your needs and costs.

Cost: $4,500.00