September 2008 - LeisureTRAK®  - Is Being Green Easy?

In this issue:

• What are the green actions Americans have taken in the past year?
• Will individual attempts to be environmentally sensitive make a difference?
• Being green, by itself, is not a sufficient enough reason to choose one product over another; consumers will only buy if a product delivers style and function.
• Gen X is more likely than any other generation to pay higher prices for green products.
• Americans assign the greatest responsibility for addressing environmental issues to the private industry.
• What are the corporate actions (in terms of environmental qualities) that matter the most to consumers?

For a list and description of additional LeisureTRAK® reports available for purchase, check out the "LeisureTRAK® Catalog" available as a free download on the Leisure Trends website.

*About LeisureTRAK® - For the past eighteen years, Leisure Trends Group (LTG) has conducted the LeisureTRAK®, a quarterly study that is viewed as the definitive guide to what Americans do and love to do in their free time, as well as their leisure attitudes and motivators. LTG defines leisure time as the free time Americans have when they are not working, sleeping or doing things they "have" to do. LeisureTRAK® research is available through individual reports and annual subscriptions, proprietary questions and custom analysis, as well as database access to 76,000 plus interviews since 1989.

Cost: $1,295.00