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New LeisureTRAK® Study - Runners in America
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Posted On:
10/1/2009, in category "NEWS"
Views:
this item has been read 479 times
Running study by Leisure Trends Group: 58% of runners run because it is good for their health & the majority of runners have running shoes more than 6 months old.
August 2009 LeisureTRAK® - Runners in America
Are you looking to learn more about runners in America? Why they run and how often? Where they buy their running shoes and apparel? What drives their running shoe purchase? These questions and more are answered in Leisure Trends Group's August 2009 issue of LeisureTRAK, Running for Health. This report, which is part of Leisure Trends' ongoing study of Americans and how they spend their leisure time, focuses on running and what's important to runners. The influence of fit and comfort versus price in shoe purchases, who wears specialized running apparel and who doesn't and what technological accessories runners are using are all addressed in this report. This report also reveals the other activities in which runners participate and the motivations which drive them in their pursuits.
Please contact us for more information on this must read item for anyone involved in the running business. This report is available as a single issue for $1,295, or as part of an annual LeisureTRAK subscription for $4,500.
In this issue:
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6 surprising trends regarding runners
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6 lessons for the running business
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How many Americans are running?
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How do runners describe running?
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Why do runners run?
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Where do runners shop for running shoes?
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How many pairs of running shoes do they own?
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How frequently do they purchase?
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What is most important to runners when purchasing? Fit and comfort? Or price?
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Do runners own/use MP3 players, iPods, stopwatches, heart rate monitors, GPS, running computers?
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Where do runners buy clothing?
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How do runners use technology? and why? or why not?
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The importance of nutrition to runners
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What other activities do runners participate in? Cycling, hiking, skiing?
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What motivates runners?
About LeisureTRAK® - For the past eighteen years, Leisure Trends Group (LTG) has conducted the LeisureTRAK® the definitive guide to what Americans do and love to do in their free time, as well as their leisure attitudes and motivations. LTG defines leisure time as the free time Americans have when they are not working, sleeping or doing things they "have" to do. LeisureTRAK® research is available through individual reports and annual subscriptions, proprietary questions and custom analysis, as well as database access to 76,000 plus interviews since 1989.
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For more information on New LeisureTRAK® Study - Runners in America contact:
Julia Clark Day
Director of Sales and Marketing
303.786.7900 x 107
jday@leisuretrends.com