RetailTRAK™ September 2009 - Scuba Dive Retail Sales

DIVE RETAIL MARKET OVERVIEW: September 2009

Total dive industry retail dollar sales were down 13% compared to September 2008.

Compared to September 2008 here are the category changes in dollar sales by channel:

• Dive Merchandise (Equipment, Suits and Apparel): -11% 
• All Dive Equipment: -11% 
• Advanced Dive Equipment (BC’s, Regulators, Photo Equipment, Dive Computers & Air Cylinders): -19% 
• Entry Level, or Snorkeling, Equipment: -3% 
• Dive Suits: -15% 
• Dive Services: -15%
  

Leisure Trends Group tracks POS data from dive specialty stores, all categories sold, down to the detail including brand and model share, category sales and growth, and fastest growing brands and categories. 

Leisure Trends' RetailTRAK™ (a monthly (POS) retail sales tracking service) gives you the information you need to know about what's selling at retail. From product sales trends, brand market share to best selling styles - our reports keep you informed.

Our data provides insight into the strengths and weaknesses of brands and helps companies spot opportunities in the competitive marketplace. Understanding retail sales trends is essential to market share growth. Our reports tell you which categories, brands and styles are expanding, which are sitting still and which are shrinking. Reports are published monthly and include brands, styles, price points, dollars sold, units sold, market share and in specialty stores- margins, turns and inventory.

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