Most Active Americans Panel™ (MAAP™) - October 2009

With the holiday season rapidly approaching, it’s time to think about options for making sure the Active American on your list is pleased with their gift from you.

The best bet is going to be a vacation. Thirteen percent of Active Americans are hoping to find tickets in their stockings this year. If travel isn’t an option, 13% of Active Americans would like new skiing or snowboard products. Rounding out the top three hoped for items are cycling products for 7% of the survey respondents.

Check back soon for more insights from our annual Holiday survey or contact us for a complimentary copy of the full report.

Contact us to learn more about our consumer research services!

Leisure Trends and Consumer Research Expertise
Our goal is to make sure you understand your customer and potential customer. We are experts in developing and implementing advisory panels, brand awareness, usage and equity studies, product development studies, means of measuring advertising, wardrobe and shopping research.

Our Most Active Americans consumer research Panel (MAAP™) is a database of over 2.8 million highly active, engaged consumers as well as ALPHA Consumers enthusiasts participating at elite levels in their chosen sport or activity. Passionate, educated and affluent, these Most Active Americans purchase nearly 50% of all sports equipment, footwear and apparel sold in the United States.

Proprietary Segmentation
All customers are not created equal! Knowing this, LTG has several unique ways of segmenting consumers including our newest which is a partnership with the Nielsen/Claritas PRIZM segments.

You need experts and we deliver. We understand your business and how to ask the right questions to get actionable information. We manage every step of your project from design to fielding, analysis and reporting.

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