RetailTRAK™ May 2010 - Running Specialty Retail Sales

RUNNING RETAIL MARKET OVERVIEW: May 2010

Total running industry retail dollar sales were up 7% from May 2009, on an 8% jump in retail selling price and flat unit sales.

Running shoes, the heart of the running specialty business, continued positive growth; compared to last May, sales of all running shoes (road, race and trail) were up 5% in units and 7% in dollars. Sales growth came from stability and neutral/cushion road shoes, road racing shoes and trail runners this month. The multisport category continued to see triple-digit growth, thanks to Vibram Five-Fingers and their increasing popularity.

Running sportswear saw some positive movement this month, with spring-ready categories such as shorts, skirts, capris, short sleeve shirts and bra tops leading the way. Women’s products accounted for 67% of all sportswear dollars sold in May.

Runners purchased products designed to improve their performance and their experience in May; as electronics, nutrition and hydration all saw double-digit growth over last May.

Here are the changes in dollar sales compared to May 2009

All Footwear: +8% 
Road Running Shoes: +7%

• Motion Control Shoes: -7%
• Stability Shoes: +3% 
• Neutral/Cushion Shoes: +17% 
• Lightweight Shoes +1% 
  

All Apparel: -1% 
Sportswear: +2% 
All Accessories: +11%

About Leisure Trends Group RetailTRAK™ - RetailTRAK™ represents Point-Of-Sale (POS) data and covers equipment, equipment accessories, apparel, footwear and apparel accessories for: outdoor, running, snowsport (ski/snowboard), cycling, paddle sports (canoe and kayak), athletic apparel, performance outerwear and scuba dive. The data covers in their entirety the specialty stores, specialty chain stores and specialty Internet merchants who comprise these industries. Tracking all categories sold, down to the brand and model level including category sales and growth, brand share, fastest growing brands, top selling styles and models and trends.

LTG RetailTRAK™ data highlights trends by tracking retail sales of high performance brands and products where the innovators and early adoptors (Alpha consumers or core enthusiast) shop and spend - the specialty merchant.

Leisure Trends' RetailTRAK™ (a monthly (POS) retail sales tracking & trend spotting service) gives you the information you need to know about what's selling at retail. From product sales trends, brand market share to best selling styles - the reports keep you informed.

Our data provides insight into the strengths and weaknesses of brands and helps companies spot opportunities in the competitive marketplace. Understanding retail sales trends is essential to market share growth. Our reports tell you which categories, brands and styles are expanding, which are sitting still and which are shrinking. Reports are published monthly and include brands, styles, price points, dollars sold, units sold, market share and in specialty stores- margins, turns and inventory.

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