RetailTRAK™ May 2010 - Paddle Retail Sales

Total paddlesport sales were up 1% in dollars compare to last May. However, growth came from accessories and apparel, as both boats and paddles were down for the month. Also, while chain stores saw nearly across-the-board double-digit dollar growth off of a small base, both specialty brick and mortar stores and online sales were down compared to last May.

So far this year, all paddlesport sales were up 7% in dollars compared to the same period in 2009. Boats, paddles, accessories and apparel all contributed to the sales growth. At the end of May, approximately 55,000 kayaks sold through paddle specialty retail and approximately 103,000 remained in specialty retailers’ inventory; retailer sell-through stood at 58%, up from 56% at the end of last May.

While still a small category, stand-up paddleboards have created quite a stir in the paddle industry this year. So far in 2010, about 1,000 SUPs sold through specialty paddlesport retail, at an average retail selling price (ARSP) of $1,298. As a comparison, about 40,000 recreation kayaks have sold (ARSP $887), 5,000 white water kayaks (ASRP $892) and about 5,000 canoes (ARSP $1,191).

Compared to May 2010 here are the category changes in dollar sales by channel:

All Specialty dollar sales down 3% 

• Specialty boat dollar sales -5% 
• Specialty paddle dollar sales -7% 
• Specialty accessory dollar sales +5% 
• Specialty apparel dollar sales -7%

All Chain dollar sales up 19%

• Chain boat dollar sales +20% 
• Chain paddle dollar sales +14% 
• Chain accessory dollar sales +20% 
• Chain apparel dollar sales +14% 

All Internet dollar sales down 6% 

• Internet boat dollar sales -8% 
• Internet paddle dollar sales -1% 
• Internet accessory dollar sales -4% 
• Internet apparel dollar sales -7%

About Leisure Trends Group RetailTRAK™ - RetailTRAK™ represents Point-Of-Sale (POS) data and covers equipment, equipment accessories, apparel, footwear and apparel accessories for: outdoor, running, snowsport (ski/snowboard), cycling, paddle sports (canoe and kayak), athletic apparel, performance outerwear and scuba dive. The data covers in their entirety the specialty stores, specialty chain stores and specialty Internet merchants who comprise these industries. Tracking all categories sold, down to the brand and model level including category sales and growth, brand share, fastest growing brands, top selling styles and models and trends.

LTG RetailTRAK™ data highlights trends by tracking retail sales of high performance brands and products where the innovators and early adoptors (Alpha consumers or core enthusiast) shop and spend - the specialty merchant.

Leisure Trends' RetailTRAK™ (a monthly (POS) retail sales tracking & trend spotting service) gives you the information you need to know about what's selling at retail. From product sales trends, brand market share to best selling styles - the reports keep you informed.

Our data provides insight into the strengths and weaknesses of brands and helps companies spot opportunities in the competitive marketplace. Understanding retail sales trends is essential to market share growth. Our reports tell you which categories, brands and styles are expanding, which are sitting still and which are shrinking. Reports are published monthly and include brands, styles, price points, dollars sold, units sold, market share and in specialty stores- margins, turns and inventory.

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