Most Active Americans Panel™ (MAAP™) - July 2010

In June 2010, members were solicited to complete a survey about interest in participating in an advisory research panel for specific outdoor or sport brands. A total of 1,510 members responded to the survey.

 

MAAP members are very interested in becoming advisors to specific outdoor or sports brands. Over half are extremely interested and another 41% are somewhat to very interested. Just 7% have no interest in participating in such a research panel. 

Contact us to learn more about our consumer research services!

Our goal is to make sure you have the actionable consumer insights to help you more effectively manage your business and grow. We are experts in developing and implementing brand awareness, usage and equity studies, product development studies, advertising testing and tracking programs, advisory panels, wardrobe and shopping research.

Our Most Active Americans consumer research Panel (MAAP™) is a database of over 2.8 million highly active, engaged consumers. They participate at the enthusiast and elite levels of a wide variety of activities. They are passionate, educated and affluent. They purchase sports equipment, apparel and footwear at twice the rate of the general population. They are the ALPHA consumers that you should be listening to!

Proprietary Segmentation
All customers are not created equal! Knowing this, LTG has several unique ways of segmenting consumers including our newest which is a partnership with the Nielsen/Claritas PRIZM segments.

You need experts and we deliver. We understand your business and how to ask the right questions to get actionable information. We manage every step of your project from design to fielding, analysis and reporting.