April 2011 Running Specialty Retail Dollar Sales up 10% over April 2010
5/26/2011, in category "NEWS"
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Minimialist footwear continues to strongly influence running shoe sales.
RetailTRAK™ April 2011 - Running Specialty Retail Sales
RUNNING RETAIL MARKET OVERVIEW: April 2011
Sales at run specialty gained 14% in units and 10% in dollars over April 2010 to total $74M. Footwear, 71% of April dollars, rose 8% in both units and dollars. Running shoes, pulling in nearly $50M, increased 10% and 9% in respective units and dollars. Race shoes gained 10% in units and 13% in dollars to total $1.6M.
The minimalist trend continued to influence the running shoe category, particularly in neutral/cushion models. Neutral/cushion minimalist shoes sky-rocketed over 900% in units and over 850% in dollars to total $2.6M in April. Compare that to a year-to-date growth of 772% in units and it is clear the category is only gaining in velocity. Trail runners, up 15% in non-minimalist units, are also reaping the benefit of the minimalism trend. In April 2010, minimalist models accounted for 3% of trail runners sold compared to 39% this April!
Running apparel jumped 9% in units and an impressive 17% in dollars from last April. The category moved $7.6M through retail cash registers as average retail-selling price rose 7%. Sportswear totaled $6.5M with both tops and bottoms increasing 14%. Women’s items continued to influence top sales as bra tops (+24%) and dresses (+24%) both posted dollar gains. Continued cold, wet weather in April heated dollar growth in several categories: long sleeve shirts (+56%), jackets and vests (+59%), pants (+73%), and tights (+90%). Outerwear (+67%) and base layer (+23%) also posted strong dollar growth for the month.
Accessory sales pulled in nearly $14M, up 18% in units and 13% in dollars from April 2010. Most categories saw double-digit dollar gains as footwear accessories (+10%), apparel accessories (+19%), equipment (+15%), and nutrition (+18%) all did well.
April 2011 OVERVIEW: Dollar Sales
- All Footwear: +8%
- Road Running Shoes: +7%
- Motion Control: -3%
- Stability: FLAT
- Neutral/Cushion: +19%
- Trail Running Shoes: +88%
- All Apparel: +17%
About Leisure Trends Group RetailTRAK™ - RetailTRAK™ represents Point-Of-Sale (POS) data and covers equipment, equipment accessories, apparel, footwear and apparel accessories for: outdoor, running, snowsport (ski/snowboard), cycling, paddle sports (canoe and kayak), athletic apparel, performance outerwear and scuba dive. The data covers in their entirety the specialty stores, specialty chain stores and specialty Internet merchants who comprise these industries. Tracking all categories sold, down to the brand and model level including category sales and growth, brand share, fastest growing brands, top selling styles and models and trends.
LTG RetailTRAK™ data highlights trends by tracking retail sales of high performance brands and products where the innovators and early adoptors (Alpha consumers or core enthusiast) shop and spend - the specialty merchant.
Leisure Trends' RetailTRAK™ (a monthly (POS) retail sales tracking & trend spotting service) gives you the information you need to know about what's selling at retail. From product sales trends, brand market share to best selling styles - the reports keep you informed.
Our data provides insight into the strengths and weaknesses of brands and helps companies spot opportunities in the competitive marketplace. Understanding retail sales trends is essential to market share growth. Our reports tell you which categories, brands and styles are expanding, which are sitting still and which are shrinking. Reports are published monthly and include brands, styles, price points, dollars sold, units sold, market share and in specialty stores- margins, turns and inventory.
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